Download Financial Express App for latest business news. Get live Share Market updates and latest India News and business news on Financial Express. Competition is a driving force to be better, to beat others and most of all beat yourself. If there was just one car manufacturer in the world, there would be a single design language, similar sounding engines, outcomes of races wouldn’t be worth biting nails. Turns out competition is a very healthy and relevant factor in the betterment of just about anything. But, who eats chicken? Well, a jaguar does.Īlso read: These motorcycle commercial videos are sure to tickle your funny bone It began with Samsung’s ad campaign in late 2011, The Next Big Thing to promote their then new smartphone, Galaxy S II. In the last couple of years, we have seen these two rival brands competing for supremacy in the smartphone market. Mercedes Benz came up with a brilliant way to demonstrate stability – a chicken. Two other tech giants that use comparative advertising strategies are Samsung and Apple. But, this time the car does not crash, claiming that in BMW, you will beat the bends or more like ‘Beat the Benz’.Īnd now the epic advertisement we mentioned before. BMW too released a video showcasing one of its cars in a similar backdrop. Benz released a video in which a car crashes but the occupant walks away unhurt, giving out a message that the man was safe because he was driving a Mercedes. The next is between Mercedes Benz and BMW. When all else fails, build a very fast car and rent a zeppelin. But, you have to give it to the wit of the people behind these ads. And then the whole process was repeated again. Now, this was a clear challenge in BMW’s face, and hence the brand responded with a billboard advertising the 3 Series. Audi advertised the A4 with the tag line ‘Your move, BMW’. The two got into a billboard war that grew pretty big. There’s no way to shrug off BMW and Audi when talking about of battle of the brands. Subaru dove in the spat and took on both the automotive giants. Le Mans is a 24 hour race, which is considered a proving ground for car manufacturers. Global NCAP rating: Top 10 safest cars in India Image: creativeadvertisingworldĪnd Audi was quick to release this. BMW actually congratulated Audi for winning the South African Car of the Year 2006 titles, however it turned out to be a taunt, when the brand said at the bottom of the ad “From the winner of the World Car of the Year 2006”. BMW even got in a tussle with Mercedes Benz. In fact, BMW and Audi have been in a very popular and prolonged tiff. The war has not been limited to a single mode of advertising, it spreads to print and billboard, even video! Yes, companies take this battle very seriously. Scroll down for some hilarious ads from the past, and be assured the last one just fantastic! While there is no guarantee that theses ads can affect the buyer’s decision, but they sure do raise a titter. Hence, manufacturers have devised a subtle, more sophisticated method of relieving stress – advertisements. But then, one can’t really get into fisticuffs with the competition every single time they introduce a new or better car. Car and motorcycle manufacturers invest big amounts of money and time into development of machines that would rule the hearts of enthusiasts. The automobile industry is heavily competitive.
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